Spendit is a Web3-based platform that allows users to seamlessly exchange their cryptocurrency for top-brand gift cards through an intuitive chatbot experience. Unlike traditional fintech companies, Spendit wanted a bold and vibrant identity that broke away from the usual tech aesthetic, making crypto transactions feel fun, accessible, and engaging. Their mission is to bridge the gap between crypto and everyday spending, making digital assets more practical for real-world use.
The Challenge
Spendit needed a brand identity that would differentiate it from the conventional, often rigid look of Web3 and fintech platforms. They wanted to appeal to a broad audience, making crypto transactions feel effortless and exciting rather than overly technical. Beyond branding, they also required a well-crafted pitch deck to communicate their vision to investors and a chat UI that ensured a smooth and enjoyable user experience.
