SOMY LONDON
ABOUT PROJECT
Somy London is a luxury brand specializing in bespoke and Ready-To-Wear fashion statements. Known for its sophisticated and timeless elegance, Somy London embodies the art of couture with a modern twist, making every piece an expression of refined style and individuality.
THE CHALLENGE
When Somy first approached me, her request was simple: a redesign of her Shopify website. She envisioned an elegant space where customers could browse and purchase her outfits. After redesign her inspiration grew, so did her vision. Now, she dreams of creating an experience that not only welcomes but captivates her clients, offering a seamless and inspiring journey. This project aims to offer a preview of the new chapter in how Somy’s brand will present itself online—graceful, engaging, and thoughtfully reimagined.
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THE GOAL
This project aims to unveil an elegant Product Display Page of Somy's bespoke outfit alongside an immersive 3D experience.
THE APPROACH
The design approach emphasizes minimalism, using ample negative space to preserve the luxury aesthetic and allow the products to breathe. To enhance this refined look, I incorporated a center-stage effect, understanding that people are naturally drawn to the middle option when presented with a selection. This subtle technique guides attention and reinforces the brand's commitment to elegance and thoughtful curation.
SOMY LONDON
APOLLO
£2,770.00
COLOUR: Black
Somy London's Haute Couture "Apollo" trench coat redefines opulence. This luxurious, gender-bending masterpiece blends warmth with timeless style in a midi-length design. Opulent fur meets modern tailoring for the trailblazer who defies definition. Leather details and a matching belt add a touch of edge, while the versatile silhouette flatters any form. Embrace the journey, embrace the warmth - embrace
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COLOUR: Black
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SOMY LONDON
Dominic
Designer
Scope Of Works
E-Commerce design and deployment on Shopify
Landing page Presentation
3D & Motion Design
Web interactions